Company Info

Description of Technology

The ActRadio technology is a new kind of easy to operate, low power AM radio transmitter that can be used to broadcast messages to car radios either in a drive-through lane, parking lot, or stopped in front of any kind of location. The device can broadcast a clear message up to 1000 feet on any available AM frequency, so it can easily reach cars within a good radius of a location. The message is loaded onto a five-minute digital chip by simply speaking into a microphone. Or, a professionally produced message can be downloaded via a tape or CD player. The message is then broadcast in a continuous loop. As cars drive-up or are stopped in front of a location, a fun, interesting sign or banner encourages them to tune their car radio to a specific AM frequency, and listen to the message.

The ActRadio transmitters are manufactured in Taiwan and imported to the U.S. They are safe, legal, and trouble free. They are in full compliance with FCC regulations. Individual locations do not require a separate license. The transmitters broadcast on any frequency from 560 to 1700 AM. The digital tuning system has a patent pending that represents a major breakthrough in radio broadcasting technology.

Today, the transmitters are primarily marketed under the brand name "Talking House". (For more information, see www.talkinghouse.com) The technology should also have significant appeal to a large number of other businesses and locations.

History of Technology

The ActRadio technology was conceived by long-time realtor, Rick Matthew, and developed by his son, Scott Matthew. Together, they formed a company called Realty Electronics, Inc., and introduced this technology to the real estate market in 1985. While their original "gray box" device had some performance problems, they still built a respectable national business from their headquarters in Fond du Lac, Wisconsin. Over the years, Realty Electronics has focused exclusively on marketing to the real estate industry. The company continuously worked on improving the technology, and in July of 1999, introduced a "perfected" product. The improved, "black box" unit receives a 95% satisfaction rating among realtors who have used the units for at least three months. Importantly, a companion exterior antenna was developed for the new unit which significantly increases it¹s performance and usefulness to many other businesses and locations.

Radio Technologies LLC purchased the technology from Realty Electronics in October 2000, and has aggressive plans to expand it to a variety of other businesses and locations.

Competition

Currently, there are no competitors which mass produce a similar AM device. FCC regulations also allow for a FM band device. The regulations are much more restrictive for FM, however, and allow for a device that can only transmit up to 100 feet. Plus, the FM band is such a crowded band, it is very difficult to find an open FM frequency. Thus, again, there are currently no competitors which mass produce an FM device. There are companies that produce AM devices on a single unit, custom order basis that are "factory-set" to a single, specific AM frequency. Typically, these are used by parks and in highway traffic announcement systems. These companies are not set up to mass produce their devices, and as such, they are not competitively priced. (e.g. $2000 to $2,500 per unit.)

Applications

The ActRadio technology has a wide variety of potential uses. The units are priced to the various users/locations at a very attractive cost which is comparable to that of a small newspaper advertisement that runs just once in a local newspaper. An ActRadio transmitter, on the other hand, can be used for many years for advertising and promotion.

Company Management

Michael Miller

Michael Miller is the President of Radio Technologies LLC. He is an accom-plished marketing executive with an impressive record of success across a diverse category of products. Mike graduated with a BBA in Marketing from the University of Notre Dame in 1977. He spent 13 years at Leo Burnett Advertising, and then, throughout the mid/late 90's, he spearheaded a dramatic turnaround at Beltone Electronics in its network of more than 400 hearing care centers. Between Leo Burnett and Beltone, he ran his own successful entertainment marketing company. Throughout his career, Mike has proven he is a creative idea person with sound expertise in strategic planning, innovative database marketing, and all facets of advertising, promotions, and public relations.

Ray Miller

Ray T. Miller will serve as the Vice President, Chief Operating Officer of the company. Ray has extensive experience in finance and operations. He graduated from the University of Notre Dame with a BBA in accounting in 1974. He spent the first 10 years of his career with Deloitte and Touche. For the next 14 years, Ray was the Chief Operating Officer of North American Bear Co., Inc., a manufacturer and distributor of stuffed animals. Ray was responsible for putting all the systems and procedures in place that enabled the company to quadruple their sales while increasing profits.